Category: guerilla
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The Black Keys’ used car pre-sale
The Black Keys have just launched a new website, wannabuyavan.com, to announce the release and pre-sale of their forthcoming album, El Camino, which is due December 6th. The site is rather lackluster in features, but does meet the requirement of today’s attention spans. On the site, there’s a link to a spoof of a used […]
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Noah Wall releases new album via scavenger hunt
Musician Noah Wall has gone very analog with the release his latest electronic album. Last week, Mr. Wall launched “38 Figures in Hiding,” a scavenger hunt that required fans to find hidden copies of his latest album, Héloïse, throughout Manhattan. As you can see above, the releases were carefully placed into positions that, when connected […]
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Crass’ fan art
Beginning September 30th, and running for three weeks at New York’s Boo-Hooray gallery, is a show of original art, fanzines, posters and flyers sent to the British punk band, Crass, by their fans during the band’s reign from 1977 to 1984. An awesome collection of punk ephemera, the show highlights the unrefined
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The Flaming Lips’ six-hour trip
The Flaming Lips have recently released a six-hour song entitled, I Found This Star on the Ground, and to help promote the release, lead singer Wayne Coyne has delivered the track in some very limited edition packaging to Portland’s Jackpot Records – the only store carrying the song. It looks as though the Strobo Trip […]
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more ROK branding
Above are a few new guerrilla marketing tools I’ve customized to help spread the RÖKBRAND word in a very non-digital way. I see the customized picks as a branding element that I can begin leaving behind at shows, clubs and live events in LA. The picks will also play a role in some packaging later […]
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TV’s Odd Future
Hip-hop collective, Odd Future Wolf Gang Kill Them All, is expanding their reach in 2012 – directly into your living room with a new TV series entitled, Loiter Squad, courtesy of cable’s Adult Swim network. The show will apparently feature loitering in several different forms, including sketches, practical jokes and man on the street segments […]
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Field Days’ DIY packaging
This video from the southern folk band, Field Days, is from last year, but when I came across it, I had to share it – I’m a sucker for process, and the amount of work involved with producing the packaging for the band’s album, Projector, merits mention, yet again. Everything from the folds of the […]
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