RnB singer Kim Cesarion is giving fans a chance to conceptualize his next music video through Instagram. The task is simple—listen to “Trade Ya” from Kim’s forthcoming album, Undressed, and post a video on Instagram reflecting how you feel using #Xperia_MakeTheVid before June 13.

There’s a bit of a tie-in with Sony here – the winner gets to actualize their idea for Kim’s new video—by using the Sony Xperia mobile phone.

Originally from the Spotify blog.