The Beatles Utilize Scavenger Hunt to Promote New Release

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To promote the recent digital release of their “Let It Be Naked” album, The Beatles have launched an internet-based scavenger hunt. The game requires fans to follow clues via Facebook and Twitter to unlock a series of video clips (like the one above) that ultimately lead to behind-the-scenes footage from the “Let It Be” recording sessions.

A special website has been launched to promote the hunt at thebeatles.com.

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