With income from album releases at the mercy of digital piracy, musician revenue has taken a serious blow. So how is an act expected to earn income when the very core of a musician’s livelihood has been compromised? Touring. Why? Because nothing can replace the physical energy of a live show and the interaction that occurs when a fan stands before their favorite band (although the latest version of Tupac may argue with this).
Personal interaction is the the most honest form of fan engagement as the experience is defined by human connection. The recently unveiled BandPage Experiences is helping artists capitalize on these one-on-one interactions by giving bands a platform to offer one-of-a-kind experiences that could never be delivered through a digital download, t-shirt or music video.
There’s a ton of great offerings. Above are a few personal favorites.
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