Details Make Born & Raised Phenomenal

Screen Shot 2013-03-04 at 10.10.53 AMScreen Shot 2013-03-04 at 10.34.18 AM

Slowly removing jaw from floor after viewing the above video and mini-doc profiling sign-writer, glass-guilder, and graphic artist, David A. Smith, who recently createdthe cover art for John Mayer’s new album, Born & Raised.

The patience, skillset and attention to detail required to create something so genuine just blows your mind. Heed the lesson here—investing the time to produce something truly authentic for your fans results in a unique product that no one else can duplicate.

Be sure to watch the ENTIRE video—included is the process behind bespoke glass signs David creates to commemorate the album release.

Check out right friggin’ now.

%d bloggers like this: