Not The Same Boring Crap You’re Used To

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Equally as interesting as the new interactive music video/website  for Tanlines’s single, “Not The Same” is the interview and profile of OKFocus (above, top), the creative team behind the video and its concept. Composed of three NY designers/developers, OKFocus embrace creative masochism—they revel in working hard and challenging themselves to produce wildly unique web content, and their hard work has paid off with notthesa.me (best viewed via Chrome), which pulls much of its look and engaging interactivity from Photoshop, allowing viewers to move, resize and manipulate all of the visual elements from the music video.

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