Garcia Goodbye Single Launch Has Unexpected Results

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Belgian band Garcia Goodbye garnered an impressive amount of exposure by releasing their newest single, “Horizon” via USB drives and helium balloons. The entire process was documented by the band and resulted in an unexpected connection with a music fan almost 500 miles away. The video (above) was shared on Coldplay’s website, resulting in a ton of press for the band.

More from Hypebot. Also check out garciagoodbye.be.

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