Avicii is just about to wrap up an interesting exercise in fan engagement with Avicii X You, a contest that is allowing fans to collaborate with the electronic musician and help write his next single (to be released February 26th). The project consists of five stages, and with each stage comes an opportunity for fans to download a set of sound assets to create and edit their own portion of the song.
The song is almost complete, with the “break” portion of the contest wrapping up tomorrow, and “effects” to follow soon thereafter. The official website at aviciixyou.com allows visitors to find inspiration from the latest fan uploads and preview a variety of beats, basslines and rhythms.
UPDATE: This guy continues to effectively push his brand—I just discovered the Avicii Hotel is happening this March: theaviccihotel.com.