Sound Graffiti

I just came across NYC creative agency, CNNCTD+, which has developed Sound Graffiti—a geolocational marketing approach that marries mobile technology with outdoor sound playing devices. Most recently, Sound Graffiti was used to distribute music from Bob Dylan’s newest album, Tempest. Fans could unlock tracks by using an app that interacted with Sound Graffiti devices placed in locations that represented milestones in Dylan’s career.

A very comical take on the project from AdWeek.

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