Alt pop act MS MR have recently used Tumblr to build buzz and introduce a number of tracks from their new album, Candy Bar Creep Show. Taking advantage of Tumblr’s straightforward blogging platform and the tendency of Tumblr users to re-blog and share content they like, MS MR were able to grow their audience by sharing a number of remixes, videos and images associated with music from their latest release.

See it and hear it at msmrmusic.tumblr.com.

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