ALB – Golden Chains

ALB is an electro-pop musician from Paris who has recently released an interactive music video/shopping experience called “Golden Chains”. Powered by Javascript and HTML 5 video (making it function best through Google Chrome), Golden Chains allows viewers to click on and purchase apparel, vintage collectibles and housewares that ALB uses and disposes of throughout his video. Golden Chains works on many levels, for it’s an entertaining combination of solid direction, excellent pacing, and fun interactivity that looks really sharp and acts as a fitting introduction to ALB and his music.

Check out the video at

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