Really is a record label based in Germany with a completely different approach to distribution—and experiencing music. Really bills itself as a label focused on “…mixing art fields together—such as, but not limited to: music, graphical art, photography, video and programming—and pushing boundaries or self-dictated limits to discover new ways of expression.” The label has completely embraced this ethos with its latest release, Out of the Woods. The new album/collection is only available to those who venture through the Grunewald forest near Berlin and can locate (via provided GPS coordinates) USBs containing tracks from six different Really artists. An interactive map located on Really’s site contains all of the information required for anyone to locate the tracks, all you need to bring is a device to download the music to and a decent supply of water.
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