“Machine, dear” optics

Machine, dear are an indie electronic act who have just released a visually rich piece of packaging for their 2012 album, Killing Something That’s Already Dead. The album cover and sleeve interact to provide an optical effect that conveys movement and transformation. Check out the video above to witness the psychedelic interaction. The theme is carried throughout the packaging and onto the white vinyl stored inside. The sleeve and album art were designed by Danish design agency, OddFischlein.

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