So why the name change? The answer is quite simple, actually, RÖKBRAND—ahem—RökRiot is growing. The site was originally conceived with more analytical intentions—it was first created to focus on branding strategies within the music business, but it has steadily outgrown this niche and become much more about design, technology, art, filmmaking, photography, new music and….so much more. While RÖKBRAND was a fitting title for a blog focused on business strategy, RökRiot unapologetically conveys a passion for music and its uninhibited inspiration.
Thank you for continuing to support the cause. More chaos coming.