Swedish House Mafia’s Until One app

Above is what Swedish House Mafia released this year in the form of a hybrid album/iPad app called Until One. Built by the EMI design team, the app is a great example of how mobile devices are shaping the design of digital albums. The app includes all 9 tracks of the band’s US release, video clips from the band’s Take One documentary, a black and white photo archive, and several first-person accounts of life on the road from the band members themselves. The app album still seems to be an experiment for the major labels, but it makes so much sense, as it allows for richer content to be delivered and a unique way for bands to craft a one-of-a-kind experience that could never be matched on a CD or digital download.

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