Jive Talk augmented reality packaging

Jive Talk are a pop/rock act from Vancouver, BC, and the band’s latest album, “123 Jump!,” incorporates some interesting augmented reality elements. In the video
above, you’ll see how the band’s packaging doubles as a performance studio, but
what’s really unique is the use of QR codes to trigger iPhones that allow the band
members to sing.

Packaging design and concept was created by Rethink Canada. Illustrations by
Chairman Ting.

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