As this branding relationship continues, I get less and less excited. Remember the bottles they released earlier this year? Daft Punk is amazingly innovative, but the bottle designs that Coke has allowed them to release seem uninspired. Yes, the form is iconic to Coke – I get it, but this is an opportunity to do something groundbreaking with one of the world’s most respected and influential electronic acts. Note to Coke – with future collaborations, please give Thomas and Guy more than a few bottles of silver and gold spray paint.
Only 20 sets of the very limited edition bottles were made available on DaftCoke.com.