Above are a few new guerrilla marketing tools I’ve customized to help spread the RÖKBRAND word in a very non-digital way. I see the customized picks as a branding element that I can begin leaving behind at shows, clubs and live events in LA. The
picks will also play a role in some packaging later this year, as I will be launching a line
of RÖKBRAND graphic tees.
With my logo and identity work, I tend to stay away from shapes and forms that convey
a literal interpretation of the client’s business or line of work, so I hesitated slightly in getting these picks printed, but I feel the RÖKBRAND brand is still so new and unknown, that the obvious connection between the picks and music will make a proper introduction to the site and its subject matter.