Androp interactive music video

Androp is a Japanese pop/rock band that has recently been signed to Warner Music. The stills above are from the band’s website/music video for the new single, “Bell.” The video doubles as an interactive game that manipulates type generated by the visitor. Your text is morphed into an animal that must then navigate through a myriad of creatures hell-bent on your demise. The gameplay is brain-dead simple, but it’s the beautifully organic black and white illustrations that really make this video a must-see. I’m not a huge pop music fan, but the song works so well with the look and feel of the game that it had me rethinking my prejudice. The video/game was designed by the new Japanese creative collective, Party.

More details and a video of the gameplay are available over at Creative Review.

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