Bio-Rhythm exhibit

I just came across a really interesting music/science exhibit that New York’s Eyebeam Center is currently hosting. Eyebeam – a non-profit art and technology center – is taking
a look at the cross section of music and science through Bio-Rhythm, Music and the
– attempting to answer how music evokes emotion, what makes a “hit,” and how
the human body reacts to different sounds. As a designer, I’m a huge advocate of
research – it’s the best way to understand your client and uncover an identity/branding approach that you may not have initially thought of – and I believe for musicians,
this exhibit may provide some key insight into understanding what makes human beings so responsive to music. If anyone attends, please hit me up with a review.

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