DEVO interactive video

Just last week DEVO made headlines with a really interesting interactive video for their single, “What We Do” from their latest album, Something For Everybody. As you scroll
left or right, you are greeted with band members, big guys in diapers, arm wrestling juice-heads and the occasional topless model. Needless to say, there’s a lot to reveal as you rotate your POV through “What We Do”. There are also opportunities to take pieces of the video home with you as many of the clothes you’ll see are available for purchase in the DEVO store. A nice writeup and quick Q&A with band member and co-director Gerald V. Casale via Mashable.

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