I’ve never been a huge Datarock fan, but I think this packaging has forced me to reconsider my opinion of the band. Yeah, it’s a diamond with arms and legs, but it’s whimsical and fun, and it’s only the beginning of the unique approach that the band and artist Brian Flynn have taken with the packaging. The contents held inside the diamond is what really makes this offering special. Encased in the diamond dude’s middle is a small USB pen that contains – get this – the new EP “California”, 1500 photos, a 60 minute concert film, 20 music videos and 105 bonus tracks. I’m not sure if I’ve ever seen a band offer so much additional content with an album release. It must be really cool to be a Datarock fan.