Edward Sharpe and The Magnetic Zeroes‘ latest music video for 40-Day Dream is the third installment of a 12-part music video series that acts as a feature film, following a lead character through a deserted Mad Max-style world. The complete project is entitled, SALVO!, and stars Mr. Sharpe along with a cast made up of his bandmates. I can’t think
of a better way to reinvent the music video than with a conceptual approach that grabs your attention with a narrative that reveals a much larger story – a nice way of enticing fans to watch for your next single.
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