will.i.apps – BEP360

Black Eyed Peas member Will.i.am has just launched his own digital media company, will.i.apps, and his first release is a 360-degree immersive app called BEP360. I’ll let
you guess what the BEP stands for. The “360” references the view you control through
one part of the app as you move through a music video that the Peas are partying in. You tilt your phone to look at your bedroom ceiling and the phone screen reveals the ceiling
in the Peas’ music video. Conceptually, this is one of the coolest artist apps I’ve come across. Anything that pushes mobile app technology and transports me into the world
of rock stars is going to grab my attention. More details to read on Mashable.

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