Sour music video

Japan’s Sour have managed to corral the power of HTML 5 to create an interactive video that sometimes overwhelms the senses, but delivers a very unique visual experience. It’s a multi-browser-window-social-media-webcam orgy that ultimately points us in the right direction for the future of the music video. Unfortunately, it only works on Safari and Chrome. You also have the option to “personalize” the experience by allowing Sour to access your webcam as well as your Facebook and Twitter accounts. Credit list here.

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