DEVO merch

A few days ago, I received an email from the DEVO online store that highlighted a few of their more interesting offerings. They included the DEVO Holiday Music Card, the Durka Durka Hoodie and the Energy Dome DJ Headphones. If these items appeared to be generic in form, with only a DEVO logo to differentiate them from what you can pick up at Kmart, then they would have little to no brand value. Creating merch that picks up on the band’s unique style cues (the graphics and music within the holiday card, the odd hoodie hood, and the characteristic DEVO domes on the headphones) is what sets these items apart and makes them specific to the band’s brand.

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