The Tubes identity

Interesting case study for a band identity from Berlin-based designer Thomas Kohl who has created a style guide for his identity work with The Tubes. Thomas’ well-executed guide is an example of how young bands should be approaching their identity and its application to multiple forms of media. While many musicians may not have the time
or desire to pick typefaces and color palettes, it’s important to at least think about these elements and at begin to understand how a cohesive identity can reveal a unique point of view, separating you from the pack.

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