Post-hardcore act, Protest the Hero, have decided to go DIY with the funding of their new album, and have chosen to crowd-fund through Indie Go Go. There are no shortage of bands going this route since the rise of the internet and subsequent fall of major labels, but PTH seems to stand out thanks to their unique approach to fan engagement, a very humorous video pitch, and a slew of killer perks for those interested in supporting the band.
My favorite perk (besides the sleepover/pizza party) is the postcard club. The tee you see above is designed by Dan Mumford.
More over at indiegogo.com.