Swedish Metal act, Ghost, have recently launched secularhaze.com, a satisfyingly creepy online presence that serves to further their brand of ghoulish hard rock. The band has used the site to release an advance single, slowly revealing the song by lighting virtual candles that represent the track’s drums, guitar, bass, keyboards and vocals.
Through Facebook, Ghost kept fans up to date of the candle lighting “ceremony” and turned a typical song preview into a branded event. A tip of the satanic Pope cap to you, Ghost.
Originally from Heavy Blog Is Heavy.